MAIN PURPOSE
To responsible for Communications (PR, Communications, Social Media and Brand Cause) and all Communications activations. Also responsible for captivating and engaging an audience of millions with prestige brands and product stories. Develop compelling strategies to achieve substantial media and social coverage and craft effective communication plans to reach and capture target audiences.
KEY RESPONSIBILITIES
Manage relationship with journalists with key mediaMedia plan planning & executionMedia agency supervisingOrganize local events in line with the brand’s image (PR, VIP, product launches )Define relevant budget for each event, follows up all related costs and ensures event report for management and regional structures with ROI analysisAgency supervisionProvide key insights to brand teams to evolve campaign relevancy and PR program successOversee all aspects of communications including: Public Relations, Influencer Marketing, Celebrity Relations and Philanthropy.Generate and secure creative ideas for collaborations and partnerships and participate as active decision maker in conceptualization, execution and development for strategic branding initiatives.Continue to increase brand awareness and relevance through increased earned media effortsLead the PR process, risk assessment, identify key concerns, and address issues with informed communication strategies.Oversee all communications efforts in all subsidiaries to control accuracy, consistency and brand messaging.Develop and implement press tools, kits and strategies to be used to reinforce and strengthen consistent brand image and messaging.Interface extensively with internal counterparts in the marketing, sales, training and creative services departments to collaborate on overall company objectives and key messaging.
경력 및 자격요건
• Bachelor’s Degree in related field
At least 4 years of relevant PR experience, especially in Beauty Industry
Offline marketing/promotion experience
Excellent verbal & written communication skills
Possess outstanding interpersonal skills and a positive attitude to deliver results in a fast-paced environment
Confident and go-getter under pressure
Comfortable in public speech & presentation
Experience in a similar capacity within the beauty industry is an added adva
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자