Implement strategic e-commerce communication to drive traffic to & sales from e-commerce
- Set up executional timelines for key campaigns with prioritization, based on the quarterly business plan
- Based on the deep understanding of the overarching direction for marketing communication, proactively recommend how to leverage them to drive e-commerce sales
- Lead the asset selection and creation for DO funnel based on historical learnings from both category and e-commerce campaigns. DO funnel activities will include but not limited to NPD, non-NPD (category-led campaigns for existing SKUs), cross-category initiative, monthly/ad-hoc promotion (ecom-led campaigns for existing SKUs).
- Develop 3rd party retailer PDP and banners in a way that can best deliver product benefits to close a transaction while meeting the Group’s guideline
- Cross-check ad copies for e-commerce promotions are in line with category campaigns
- Aggregate agenda and follow up on action items from marketing x e-commerce monthly meeting
- Contribute to create quarterly media briefs and end-of-campaign reports to feed in learnings from the e-commerce standpoint
경력 및 자격요건
- Min. 6 months to up to 1.5 years of experience in digital/e-commerce marketing, especially any work related to creative production and/or media is a plus
- Experience with consumer electronics, household & beauty appliances is preferred
- Bachelor’s Degree or equivalent
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자
담당업무
입사지원
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02-6281-5059
suepark@nterway.com
