1) Brand PR
- Local marketing strategy and execution support for global and aligned marketing communication with the manager
- PR agency management and execution
- Online & offline media coverages and submit monthly PR report
- PR sample management with Regional team
- Digital MKT plan and execute
- Translate all Press release
- Execute to collaborate with celebrity & influencer for photo shooting or event participation
- Competitor's activity monitoring & report
2) CRM
- Set up CRM plan according to brand strategy
- Execute global CRM campaign, CRM communication program and track the results
- Manage CRM KPIs and develop customer engagement program based on CRM KPIs
- Provide client data analysis to set CRM strategy
- Organize special In-store promotions and brand events
- Train store managers, familiarize retail team with CRM KPIs & report
- Work closely with Retail team and Store managers to maximize clienteling as a strategic customer communication channel and develop improvement plan
3) Event
- Event preparation, operation and follow-up along with Manager and Global team
- Support of entire event procedure (date, venue, concept, celebrity, catering, flower, gift, invitation, VMD)
- Smooth cooperation and communication with 3rd parties, agencies and vendors
- Pre & post event report with feedback
경력 및 자격요건
• At least 4 years’ experience in Marketing field
• Prefer RTW or Luxury fashion industry experience (Marketing agency included)
• Analytical skills and strategic thinking
• Have effective communication skills to have relationship with media partners and other 3rd parties
• Understand the competitive market and fashion trends
• Proficient in English language (both verbal and written)
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자
담당업무
입사지원
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02-6281-5025
alysha@nterway.com
