1) PR & Communication
• Optimize communication plan for various channels and media to maximize the impact of each project
• Build up strong relationships with press, stylists, influencers, and etc. and be the main contact to manage the list.
• Produce and distribute press materials for coverage through paid and unpaid coverages in a timely manner to meet our objective and KPIs
• Proceed effective and efficient PPL and celebrity endorsement based on calculative logics
• Analyze and report results of PR activities and competitors research
2) Marketing
• Plan and direct advertising schemes via all the communication channels targeting our main segment
• Manage e-commerce and app contents to fit local market
• Support POS by offering appropriate marketing tools including DM assets remarkable PR results
General Information
• Collaborate cross-functionally with Merchandising, Visual merchandising, Retail, and relative departments to elevate the brand, product, and events
3) EVENT
• Devise and execute events to introduce new launch of products or reinforce the brand awareness
• Analyze and report results and ROI of each event
• Monitor main competitors’ best practices and checkup the mainstream of trends
• Manage event materials’ storage and delivery to maintain its quality
4) OTHERS
• Manage all the assets and internal stock to maintain its quality
• Keep the sense of luxury marketer and track the relevant changes and trends
• Be open-minded and inclusive, and co-work with team members
경력 및 자격요건
- PR&Marketing 경력 4-7년(대리급)
- 럭셔리 업계, 뷰티업계, 패션 업계 경력자 우대
- 외국계 PR Agency 경력자 가능
- 영어 가능자
- 적극적이고 능동적인 자
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자