Task 1 – Media Planning & Implementation
Strategize and manage of omni-channel media strategies to build awareness and drive sales (offline and online)
Supervise the planned media execution and follow-up of KPIs and ROIs
Analyse results of media efforts and develop measures of success.
Co-work with media agency in 360 degree of planning and execution
Monitor competitor’s ATL investment, strategies and activities
Be the main contact point to prepare local specific requests & proposal for APA regional & HQ validation
Task 2 – Contents Management
Manage social media channel account (e.g Kakao Talk & Facebook KR) and align with the global & local campaigns
Develop, analyse and deliver monthly social media campaign ad-hoc reports based on selected KPIs
Keep track & advice relevant and emerging digital trend to the relevant stakeholders (e.g. Regional, HQ team)
Demonstrate expertise in SEM, SEO performance and optimisation mainly in local social channels
Monitor competitor’s marketing activities and provide insights & learnings
Task 3 - Budget Control
Optimize budget across channels (paid, owned media) , monitor the spending and forecasting exercises
Plan and follow-up annual, quarterly and monthly media budget report as well as A&P
Task 4- People Management
Ensure effective collaboration with local and APA regional teams
Mentor team members, ensuring their development as well-rounded, multi-skilled professional
경력 및 자격요건
Min 10 year of professional experience in media planning and execution (media agency experience is a plus)
Proven success record in media buying an/or social media management
Excellent understanding of local social channels (Naver, KakaoTalk etc)
Expertise in content creation and media channel management
Advanced level of English proficiency (verbal and written)
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자
담당업무
입사지원
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02-6281-5059
suepark@nterway.com
