• Assist in developing brand(s) goal/ ambition – Set long-term/ short-term brand objective and strategy by analyzing market trend, consumer insight, competitor activities and estimation of industry growth under limited supervision from Marketing Manager.
• Execute annual brand campaign plans to reach target consumers effectively/ efficiently by developing comprehensive 360-degree communication plan including ATL, digital/ social activation, channel connection plan and applying global ATL/ BTL platforms.
• Assist in brand creatives development and strong activation of media plan, ensuring activation relevant to Brand Strategy and Brand Credential.
• Execute the development of BTL programs and execution including in-store/ in-venue POSM, Promo pack, promotions under brand strategy and brand architecture.
• Conduct market research and consumer surveys to gather insights for product development and improvement.
• Maintain strong communication with internal teams, agencies, and external partners to ensure smooth execution of projects.
• Support the analysis and understanding of business variables, monitoring of competition, industry, and consumer trends.
• Brand sales, depletion, and trends
• Brand health and campaign or marketing activity evaluation
• P&L including budget management
경력 및 자격요건
• University degree required.
• Proficient in English
• 3~5 years of experience in Marketing, Brand Management, or Integrated Marketing Communications
Past experiences should include:
• Brand/ portfolio management
• Integrated campaign management
• Integrated marketing communications
• New product development / localization
• Luxury experience would be highly preferred
• Culture marketing experience would be highly preferred
• Cross functional teams engagement
• Global and regional stakeholder engagement
• Knowledge in using various tools for STP (segmentation, targeting, positioning)
• Good knowledge of digital media & SNS
• Excellent communication, presentation, and creative thinking skills
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자
담당업무
입사지원
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02-6281-5049
kevin108@nterway.com
