•Work with brand cycle planner, brand ambassador and agencies, develop, lead and deliver inspiring brand communication plans that support the brand growth agenda
•Ensure the brand image and story is faithfully represented and reflects brand standards in all public areas and activities promotional materials
•Engage sales teams to ensure buy in and execution of local plans against the agreed strategy and work with sales team to develop & implement customer specific initiatives e.g. tailored packs, promotions, outlet advertising, P.O.S.
•Build and manage effective relationship with consumers selected from direct marketing and tasting programs
•Develop a brand communications measurement/evaluation process that can be used in Korea market
•Manage brand A&P for more efficient and effective activity execution
•Conduct consumer research and market analysis to develop further brand strategy
•Work with Global Brand Team to deliver the sales & marketing growth in Korea
•Proactively identify opportunities for improving brand presence and driving distribution
•Generate positive impact through direct consumer and customer communications
경력 및 자격요건
– Bachelor’s Degree and Equivalent
– 5~8 years of experience in marketing experiences
– Similar or related industry preferred (Liquor and luxury)
– Strong brand management experience
– Fluent Korean and English
담당업무
입사지원
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02-6281-5012
ydk@nterway.com
