• Develop and execute brand strategies to strengthen market positioning and achieve business objectives.
• Lead product development and portfolio management, ensuring innovation and differentiation.
• Oversee marketing campaigns, including NPD launch, AD & PR, Promotion to maximize brand impact.
• Conduct market analysis and consumer research to anticipate trends and refine strategies.
• Collaborate with internal teams to ensure seamless execution of brand initiatives.
• Manage budget allocation for marketing activities and brand investments.
• Lead, mentor, and develop the skincare team to foster innovation and excellence.
경력 및 자격요건
• 15+ years of experience in cosmetic brand or a related field.
• Strong strategic thinking, leadership, and team management skills.
• Expertise in cosmetic trends, consumer insights, and competitive landscape.
• Excellent communication and collaboration abilities.
• Experience working with global brands or multimarket operations is a plus.
• Fluent Korean/English in speaking and writing