End-To-End owner of ooo Korea Media across full funnel – Strategize media investment plan by funnel objectives and KPI goals, develop local media tactics and execution, Consumer Search Journey enhancement, performance marketing to boost conversion, analysis & insights drawing on a regular basis, vocalize Korea needs to global team to boost both brand and commercial index working along with local media agency partner to achieve the big and bold goal of building brand and acquiring new Gen-Z users
Collaborate with the global media / marketing / analytics teams to create annual, seasonal (campaign) media investment plans, strategy, executional and operational plans based on business targets and KPIs to achieve
Collaborate with Brand Marketing to strategize the right content and media channel on the best platforms effectively with relevant objectives by funnel and channel. Identify optimal formats and content needs using holistic media framework of upper to lower funnel.
Identify key gaps possible – Content, Media Channel, Investment Strategy & Split, etc. to maximize Media investment impact to lift brand health KPI while also driving significant impact to traffic (ECOMM/Retail) and business.
Strategically plan and drive executional excellence of demand capture media, SEM, SEO, and retargeting to make sure not to leave any missed opportunities behind
Plan and manage total Korea media budget, drive savings and re-investment.
Brief to media agency on campaign investment plan, media strategic goals and execution plan
Develop in-flight tracking methodology and drive in-flight optimization with global team
Manage media partner’s execution and the weekly meetings in conjunction to Pulse meeting
Manage agency performance thru regular feedback sessions and continue drive enhancements
경력 및 자격요건
+7years of relevant experiences
Solid knowledge in digital media planning, media buying, media KPI analyses to ensure effectiveness and efficiency targets
Experience in media agency or in-house media planning role for mid to high budget level brands
Strong communication skills in English and Korean in both written, speaking and understanding
Ability to work with internal partners and external partners for media & media buying agency
Knowledge, Experience and relationship with platform
Growth mindset, self-starter and proactive in a fast-paced environment
Great self-leader with entrepreneurial mindset and easy-to-talk to as a core team member
Critical thinking, ability to challenge the status quo and drive transformational changes
Outstanding analytical mindset and result driven
Nimble learner with curiosity and passion in media
Positive, self-motivated and endorses cross functional partnership
담당업무
02-6281-5059
suepark@nterway.com
입사지원
돌아가기
