 Design the strategic trade marketing annual plan in synergy with sales and marketing with an effective
promotional and activation plan (“push & pull strategies”) aligned with corporate strategy.
 Work closely with brand and sales team to develop trade marketing activities in line with Brand Plan
strategy as well as to assess efficiency (effectiveness + lowest cost). Ensure that sales team is provided
with all necessary information and support on “push” activities (promotion, depletions programs, L3F
plans, etc.).
 Lead trade team members, brand ambassador and content creator with clear directions and optimize
planning, showing a clear anticipation.
 Ensure adherence to plan contributing to improve S&OP process.
 Define clear objectives, KPI’s and project deadlines for all team members.
 Create, develop, and implement VAP’s for festive seasons.
 Develop and update L3F (merchandising and POS) plan for channel and strategic outlets and help sales
Team on execution.
 Coordinate with Brand team on brand thematic merchandising execution (e.g. visual merchandising,
festive packs, VAP, etc.).
 Develop strong relationship with selected strategic customers and network key relevant decision makers
for brand activation and events.
 Assist Sales to negotiate the L3F & promotion with strategic customers (preparation and meetings).
 Lead Trade Marketing activation and draw up plans and execute “push” programs in conjunction with
brand policies, guidelines and budgets.
 Analyze the opportunities and threats of the environment, by constantly seeking and interpreting market
data related to promotion, activation and L3F by customers and competitors
 Liaise with relevant promotion and agencies and suppliers to develop below-the- line materials in support
of in-country marketing plans. Monitor, analyze challenge and report on agencies and suppliers
performance and cost.
 Monitor Trade Marketing spend against budget or LE and ensure compliance

1. Managerial
Leadership & entrepreneurial spirit
Teamwork and team spirit
Achievement Drive
Decision making
Timelines & project management
Negotiation
Communication & Presentation.
People development and empowerment

2. Functional
Consumer & Customer Focus
Digital know how (hard & soft, tools, technologies and functionalities)
Trade Marketing (BTL management)
Brand management
Integrated Activity Planning
Sales & Channels understanding
Fluent in Korean and English: speaking and writing.

- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 해외여행에 결격 사유가 없는 자