1. Build the Brand Strategy
 Develop annual brand plans for Ballantine’s & Royal Salute in accordance with brand positioning, route-to-consumer, pricing, and portfolio optimization, and both global strategies and local business priorities.
 Analyze whisky market trends, consumer insights, and competitive dynamics to identify and propose strategic opportunities.
 Assess and strengthen brand equity across key touch points with consistent qualitative and quantitative exposure.
 Provide strategic recommendations to senior leaders based on market intelligence and business performance.

2. Deliver the Strategy to Market
 Plan and implement the integrated marketing plans for Ballantine’s and Royal Salute (ATL, digital, PR, sponsorships, consumer events, collaborations) to achieve short-term and long-term objectives.
 Influence Trade Marketing and Sales by clearly communicating strategies and ensuring cross-functional alignment.
 Manage external agencies through clear briefs and daily coordination, ensuring high-quality output and effective collaboration with internal stakeholders.
 Prioritize projects and ensure execution on time and within budget.

3. Manage and Develop Business
 Manage the market execution of new product launches, ensuring strong launch plans and in-market delivery.
 Take fully responsibility for the agreed A&P budget by activity and by brand, ensuring efficient allocation, spending and optimization.
 Work closely with Trade Marketing on POSM production and deployment via global/local platforms
 Monitor brand performance, market dynamics, and competitor activities, adjusting plans based on insights.
 Ensure clear communication across stakeholders and serve as the primary interface with Global HQ for the implementation of brand programs.

- Bachelor’s degree or equivalent
- Minimum 10 years of experience in marketing
- Experience in a similar or related industry preferred (Liquor, FMCG, Luxury)
- Strong brand management capability with a proven track record
- Convivial attitude with an entrepreneurial mindset and strong ownership
- Fluency in both Korean and English
- High ethical standards

- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 해외여행에 결격 사유가 없는 자