1. PR Strategy & Communications
• Develop and execute integrated PR strategies for Men’s Fashion and Watches, aligned with global guidelines and local market needs
• Drive consistent and compelling brand storytelling that reflects the Maison’s heritage, creativity, and innovation
• Plan and implement targeted media engagement strategies, including pitch development
• Collaborate with internal teams, HQ, and PR agencies to ensure alignment
• Monitor industry trends and the competitive landscape to inform strategy

2. Media Relations & Influence
• Develop and manage annual and monthly editorial PR plans and budgets
• Secure high-impact media coverage across print, digital, and social platforms
• Create and oversee press materials, media kits, and storytelling assets
• Drive product placements and support celebrity and KOL engagements
• Foster strong relationships with key stakeholders, including journalists, editors, influencers, stylists, and celebrities

3. PR Activations & Content
• Lead content collaborations with key media, ensuring brand image alignment
• Manage editorial shoots and content production featuring key collections
• Develop content strategies and PR amplification plans to maximize campaign impact
• Execute PR activations, including product launches, press days, and fashion week initiatives
• Support event coordination, including guest management for press, talents, and KOLs

4. Performance & Insights
• Monitor, analyze, and report PR performance using relevant measurement tools
• Conduct competitive benchmarking and track brand visibility versus competitors
• Provide insights and recommendations based on performance data and market trends
• Prepare regular reports on media coverage, content engagement, and talent impact

5. Budget & Sample Management
• Manage PR budgets for Men’s Fashion and Watches, ensuring accuracy and compliance

Experience:
• Proven experience (10+ years) in Fashion and Watches PR, preferably within the retail or luxury industries
Education:
• Bachelor’s degree or higher in Communications, Public Relations, Journalism, or a related field preferred
Skills:
• Excellent verbal and written communication skills, with a proven ability to create engaging content and deliver compelling presentations
• Strong interpersonal and relationship-building skills, with the ability to collaborate effectively with diverse stakeholders
• Strategic thinking with strong creative sensibility
• Highly organized, detail-oriented, and capable of managing multiple priorities
• Written & Verbal English Fluency

- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 해외여행에 결격 사유가 없는 자