1. On-site Campaign Management
• Manage weekly and monthly on-site promotion campaigns based on product and performance data.
• Assist in coordinating campaign setup, QA, banner updates, and on-site execution aligned with brand and business calendars.
• Track basic campaign KPIs and prepare summary reports with key observations to support future improvements.


2. Traffic Management Operations
• Monitor web/app traffic, conversion rates, and customer behavior metrics; compile insights for internal teams.
• Assist in implementing CRO activities such as simple testing, landing page optimization, and SEO-related updates.
• Support app-related operational tasks to enhance user engagement and drive retention across initiatives.


3. IT / Project Support
• Assist in e-commerce platform enhancements, site improvement tasks, and feature rollout coordination.
• Collaborate with IT and Customer Service teams to report site issues and support resolution follow-ups.
• Support project documentation, requirement gathering, UAT testing, and timeline tracking.


4. CRM (Membership) Support
• Assist in online membership program operations including data updates, membership benefit setup, and technical checks and member messages
• Support global/local CRM stakeholders in maintaining membership-related system functions.
• Utilize consumer database insights to help create targeted online offers and personalized campaign segments.


5. Cross-Functional Collaboration
• Work with UI/UX teams to share traffic insights and support improvements to customer journey touchpoints.
• Coordinate with Customer Service to ensure customer-facing information is up to date.
• Collaborate with merchandising, creative, and digital marketing teams to ensure consistent alignment with campaign and business goals.


6. Reporting & Monitoring
• Prepare weekly/monthly reports on traffic, campaign performance, CRM metrics, and e-commerce KPIs.

• 5–7 years of experience in retail ecommerce, ecommerce marketing & operation or related fields.
• Experience and analytical skills with site/app performance analysis, commercial promotion planning and execution.
• Understanding of CRM and Consumer database MKT.
• Familiarity with Google analytics, SFCC, other digital tools or communication channels.
• Comfortable working in English (mid-level business fluency).
• Experience in retail ecommerce or consumer marketing field.

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