 Press communication & Content development
- Drive best-in-class PR coverage by securing high-impact media placements and refined talent dressing, in close partnership with PR agencies and HQ counterparts.
- Create high-quality editorial content including press releases, media pitches, and in-depth feature stories that reflect the brand’s tone and narrative
- Ensure consistency and excellence in all press materials, in line with global communication guidelines
- Build and maintain strong relationships with editors, stylists, and media partners

 VIP (Celebrity/ Content creator/ KOL) coordination
- Support the identification, onboarding, and management of celebrities, influencers, and key opinion leaders aligned with brand positioning
- Coordinate all VIP-related activities including overseas/local event attendance, product seeding, fittings, and organic appearances
- Manage day-to-day communication with agencies and talents, ensuring smooth execution and brand alignment
- Track and report VIP exposure

 Event & Activation support
- Support the planning and execution of brand events, press days, and retail activations
- Ensure seamless handling of press and VIP engagement during events
- Coordinate logistics including guest lists, invitations, and on-site management

 Reporting & Performance analysis
- Prepare regular and ad-hoc PR reports including media coverage, Launchmetrics MIV analysis, post-event report, etc.
- Support the Manager in PR planning and local activation proposal development.

 Showroom & Sample supervision
- Supervise showroom operations alongside the Specialist, maintaining presentation standards and precise inventory management.
- Ensure alignment with global sample guidelines and timelines

 Bachelor’s degree
 7-10 years of in-house PR experience, preferably within luxury fashion brands
 Strong understanding of the luxury industry landscape, with a passion rooted in fashion
 Fluent in both speaking and written in English and Korean
 Highly organized with exceptional attention to detail and the ability to manage multiple priorities with agility
 Open-minded towards challenges and change, with strong resilience
 Collaborative team player with a positive, proactive, and engaging attitude
 Strong sense of ownership, with discipline to meet deadlines

- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 해외여행에 결격 사유가 없는 자