1. Sales Target Management
 Implement brand strategy at store level, ensuring alignment with seasonal direction and sales goals
 Analyze monthly and quarterly sales performance and set achievable targets
• Manage Department store channel
• Prepare Department store channel’s C business plans to maximize sales and grow business
• Analyze sales figures and Forecasting sales weekly and monthly base.
• Full responsibility for achieving sales target, and budgeting
• Set mid-long-term strategy for a sustainable business build
• Negotiate with landlords for improving store environment and maximizing sales.
• Monitoring competitor’s promotion & sales trend including product

2. Sales Plan & Forecast
• Forecast 3 years business number including monthly, yearly base by department store channel
• Forecast sales weekly landing projection and prepare response plan by week
• Set a key plan for footprint and negotiate with landlord.
• Keep a good relationship with key buyers of offline & online by management
• Rotation plan for store manager and hiring new store manager
• Opening & Closing POS negotiation with landlord
• P&L Management by store manager’s commission plan & defending landlord M/G increases, discussing CAPEX support from landlord.
• Analyze competitor’s performance and respond to MS with action plan

3. Sales Operation
• Oversee daily operations of department store branches (staff, inventory, customer service, visual merchandising)
• Manage relationships and communications with department store buyers
• Support new store openings and store renovations (planning, scheduling, coordination)
• Collaborate with internal teams (Marketing, Merchandising, Logistics, VMD) to execute seasonal campaigns and product launches
• Lead and motivate store staff through regular coaching and training
• Motivate sales team and store managers

 Minimum 12+ years of experience in retail sales, fashion industry required.
 Intermediate English required
 Proven track record in multi-store management or department store sales leadership.
 Strong understanding of department store operations and retail KPIs.
 Excellent interpersonal, communication, and leadership skills.
 Analytical mindset with the ability to interpret sales data and derive actionable insights.
 Proficient in MS Excel, PowerPoint, and sales performance systems.
 No hesitation to travel frequently for store visits and relationship management.
 Bachelor's degree in Business Administration, Fashion, Marketing, or a related field preferred.

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