담당업무
• CRM Performance & Database Management
- Lead and monitor CRM performance across all stores, ensuring KPIs are achieved in line with global standards.
- Ensure accuracy and quality of customer data; set objectives for quantitative and qualitative data collection.
- Review and analyse database reports, communicate findings, and propose action plans to HQ and local stakeholders.
- Be responsible for local implementation and maintenance of CRM system/tools, ensuring alignment with global CRM strategy.
- Ensure all CRM activities and data handling comply with local data privacy regulations (e.g., PIPA) and global company policies.
• Client Engagement & Strategy
- Build and animate the clienteling calendar in collaboration with retail, ECOM, merchandising, and VM teams, ensuring alignment with brand priorities.
- Manage and localise all 1-to-1 and 1-to-many communication channels, including overseeing Kakaotalk targeted communication.
- Organize and oversee in-store events and campaign activations; evaluate effectiveness and provide post-event ROI analysis to HQ.
- Implement guidelines to steer client advisors in building client portfolios through qualitative actions (relationship building, gifting, events).
- Explore new partnership opportunities for client acquisition and lifestyle experiences, delivering money-can’t-buy experiences to top clients.
- Reinforce partnerships with clienteling representatives from key department stores (Shinsegae, Hyundai, Lotte) for continual recruitment of high-potential customers.
- Prepare CRM budget forecast, ensure proper follow-up of expenses, and oversee monthly financial reporting including monitoring of in-store budget usage.
경력 및 자격요건
Degree holder with at least 8+ years of experience in CRM management, preferably in luxury market
• Strong PC skills in various MS Office applications
• Excellent communication and presentation skills, with fluency in spoken and written English
• Customer focus, strategic thinking, excellent people skill, business acumen, analytical ability, problem solving, planning and organizing skill
• Highly organized capable of multitasking under pressure