• Manage the day-to-day search marketing activities across multiple search engines including researching, growing and optimizing keyword portfolios and bid management strategies and refining campaigns through Naver brand search contents, ad copy tests, landing pages, negative keywords, etc with agency.
• Plan and execute Lead generation program for client acquisition via contents optimization, retargeting, and geotargeting.
• Tracking eCOM KPIs such as sales, traffic, query, etc. Weekly/Monthly/Quarterly
• Analysis and Reporting on eCom KPIs Weekly/Monthly/Quarterly
• Complete the manage the forecast/plan of monthly budgets in-line with finance team
• Monitor competitors’ interesting initiatives and stay up to date on latest industry developments, trends and best practices
• Support Concession Marketing activities (banners, kakao Push messages, etc)
• Work cross-functionally with key partners across brand Engagement, client engagement team, etc.
• Agency Management
• Liaise with WW to drive projects when required
경력 및 자격요건
• Act as a member of the eCom team and proactively contribute to eCom plan/output in order to deliver to the common objectives and goals
• Advanced knowledge of SEM, SEO and Web Analytics tools
• Performance Marketing /Agency backgrounds are preferred
• Advanced knowledge of MS Excel
• Able to handle large sets of complex data with excellent attention to details
• Strong analytical and problem solving skills
• Collaborate with agencies and internal stakeholders.
• Curiosity, passion for Internet and strong team spirit
• Good verbal and written communication skills in English and Korean.
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자