- Manage all communication and brand activities within B2C and B2B channels based on global guideline
- Act as the interface between the regional marketing organization and global marketing team
- Responsible for digital communication activities and support E-Com business
Communicate and share segment information regularly with all relevant team members within the sales organization
- Forecast and manage marketing budget including trade marketing
- Lead and plan digital marketing strategy to support directly owned brand website and indirectly marketplace
- Manage and handle digital Ad agency to drive E-com sales and all KPI related to customer’s purchase behavior
- Identify, develop and execute strategic initiatives in each channels (mainly focus on BTL)
- Identify and evaluate business-building opportunities and develop short and mid-term marketing plans
- Recap monthly marketing performance, reporting current business trend as well as, competitor performance
- Proactively follow current fashion trends, industry news, and technology and analyze key competitors in the market
경력 및 자격요건
- 3 -7 years of work experience in marketing (more than 2years’ experience in digital marketing)
- Experience for a fashion/luxury brand is preferred
- Strong verbal and written communication skills in Korean and English, including meeting facilitation and presentations.
- Requires ability of strategic planning
- Experience in managing marketing agencies for online and CRM, etc.
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자