Client
- Establish client strategy and drive customer activation through KPIs management
- Build marketing plan for in-store activation and promotion operations in line with local specificities
- Develop omni-channel services and VIP management in line with global expectations and local market specificities
Advertising / Media
- Develop annual media plan for Korea in line with the global media strategy
- Lead all print, digital, and outdoor advertising negotiation to elevate the brand positioning and enhance the media buy efficiency
- Drive proactive media relations to generate positive coverage of Brand in business, sustainability
- Perform marketing initiatives and media data optimization
- Analyze advertising effect and evaluate brand positioning
- Prepare local advertising production for both online and offline based on advertising plan
- Work closely with agencies to deliver timely and relevant market intelligence reports, including consumer insights, competitors key campaign media spending analysis, and new media format and trends
Digital / Ecom
- Plan and execute digital platform (SNS/Kako channel management, online contents development, online AD & digital event)
- Collaborate and manage opportunities with external digital partners
- Analyze market to review local digital trend, new e-meia behavior, products, and new technology with stakeholders
- Build Korea Ecom development and strategic roadmap
- Drive performance marketing plan to drive traffic/conversion
General
- Monitor and analyze market, business trends and competitors’ activities; conduct online surveys to understand customer’s preferences and market needs
- Plan and manage annual marketing budget
경력 및 자격요건
- Field-oriented experience in media, digital and marketing
- Action oriented paired with solid organizational skills (planning and monitoring)
- Truthful and cordial attitude to people when building and maintaining the relationship
- Sensible ability to read trend and understand fashion and high standard lifestyle
- Presentation skill
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자
담당업무
입사지원
내메일로 보내기
돌아가기
02-6281-5025
alysha@nterway.com
