Key responsibility 1: CRM Planning and Execution
- Initiate the strategic planning and revamping CRM Relation programs considering the customer lifecycle, behavior and journey
- Ensure the implementation and management the various client engagement activities (VIP treatment, Gift program, Clienteling tool, etc) and measure the results and performance
- Lead the Maison flagship CRM exclusive program: plan and develop maison-only treatment working closely with BTQ CRM associate.
Key responsibility 2: Client Data Management & Intelligence Tool
- Ensure enrichment, growth, cleanliness and integrity of CRM/e-CRM database with careful attention on local legislation and privacy policy
- Business development: create, implement and manage targeted business development plan by identifying client prospecting opportunities, with special attention to VIP acquisition;
- Provide updated client profiles and client information to management and boutiques
Key responsibility 3: Client Communication
- Identify and optimize client activation and campaign program using the marketing automation tool (Salesforce platform)
- Manage and update the yearly CRM local plan, according to client segmentation, global plan and local campaign needs, for both Retail, Travel Retail and Watch Specialist networks
- Edition & Direct Marketing: define annual quantities required according to target and guarantee the respect of the sending time and execution of mailings.
경력 및 자격요건
- Minimum 7 years of related experiences in luxury retail industry
- Great sensitivity to clients’ needs & aspirations
- Excellent communication, exceptional relationship building and customer engagement skills
- Pro-active approach to tasks and ability to manage several projects simultaneously and timely manner
- Results driven and commercially aware, analytical and organizational skills
- Detail-oriented
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자
담당업무
입사지원
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02-6281-5025
alysha@nterway.com
