Communication
• Build Communications strategy that is globally consistent and locally relevant
• Respond overall marketing strategy and devise channel plans for PR and Talents
• Lead communications team members by inspiriting and coaching
• Manage teams’ timely delivery with regular health check and feedback
• Own relationship with Press, Talents (celebrities, Influencers) and industry Key Opinion Leader
• Ensure seamless integrating with other marketing function (media advertising, digital team) to maximize impact and
effectiveness
PR
• Develop PR strategy and action plans to drive brand elevation and consideration based on PR budget
• Proactive communications and education with press and integrate into exposure strategy
• Understand business challenges and product priorities and integrate into PR plan
• Partner with London UK team to fully digest global PR strategy and feed local insight
• Creative ideation to generate high quality 3rd party (media) content responding brand aesthetic and strategy
• Drive SOV
Talents
• Develop talents’ structure in region, responding global strategy and local insight
• Proactive communications and engagement with talents to foster Burberry talent structure in region
• Partner with London UK talent team to fully digest global strategy and feed local insight
• Analysis local talent pool to better identify relevant talents and their preference, Negotiation and communications for each
project
• Develop gifting & exposure strategy and manage Talent budget
• Drive SOV
경력 및 자격요건
• Fluent in English
• Minimum 8+ years of Communications experience in Fashion, Luxury Brand, Watch & Jewelry, Cosmetics industries
• Strong existing relationship with press members, talents and KOL
• Strong communicator
• Responsible and accountable for delivery
• Creative mindset
• Great team player
• Consumer insight: Good understanding of current luxury consumers in terms of behavior and preference
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자
담당업무
입사지원
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02-6281-5025
alysha@nterway.com
