BUILD THE BRAND STRATEGY
- Develop annual portfolio brand plans in accordance with brand positioning, route-to-consumers, pricing, and range optimization and in line with global strategies
- Analyze market trends and ensure insightful information to support strategic decision
- Monitor and reinforce evolution of brand equity, and qualitative and quantitative brand exposure across key touch points
DELIVER THE STRATEGY TO THE MARKET
- Plan and execute integrated marketing plans and develop activation tools to achieve short-term and long-term objectives.
- Communicate brand strategies internally, and influence the trade marketing and sales plan of brands in line with the portfolio strategy
- Manage external agencies with clear creative briefs and collaborate with internal stakeholders for key marketing activities
MANAGE AND DEVELOP BUSINESS
- Brand related activities (brand communications, digital marketing, brand PR, Collaboration, sponsorship, promotion) in line with strategy
- New product launch process with efficient and effective launching plans and excellent execution
- Take direct responsibility for budgetary control
- Manage POSM order process and oversee usage via global and local platforms.
- Monitor and update market trends and competitor activities, malt portfolio performance
- Agree forecasts and shipment plans with the trade marketing and logistics
GROW PEOPLE AND BRAND
- Train team members and monitor progress to meat goals
- Give coaching and support with directions on team member’s deliverables, R&R, and KPIs
- Act in close collaboration with trade, sales teams, business partners.
경력 및 자격요건
– Bachelor’s Degree and Equivalent
– At least 10 years of experience in marketing experiences
– Team management experience
– Similar or related industry preferred (Liquor and FMCG industries)
– Strong brand management experience
– Convivial attitude with entrepreneurial mindset
– Fluent Korean and English
– High sense of ethics
담당업무
입사지원
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02-6281-5012
ydk@nterway.com
