- Develop, initiate, and manage CRM strategy and plans for clients’ engagement and
experiences: Global events, brand moments, in-store experience, exclusive top VIC programs,
etc. to enhance VIC loyalty"
- Monitor/Analyze CRM performances to enhance conversion and customer retention and to
improve customer experience and lifetime value.
- Analyze customer data to meet CRM KPIs and work closely with stores to continuously improve
customer data accuracy and quality.
- Collaborate with other functions and teams to identify opportunities for VIC engagement and
loyalty.
- Develop CRM insights and intelligence to support and promote commercial goals
- Work closely with global teams/regional teams to share local plans, needs and results.
- Budget management.
경력 및 자격요건
- Bachelor’s degree with over 8 years of Marketing experience and a minimum of 5 years of CRM experience.
- Excellent presentation and communicationskills
- Self-motivated and passionate
- Data analysis and management skills.
- Project management experience
- Retail Industry,preferably in Fashion&Luxury experience.
- Fluent English skills both written and spoken.