-Work on sales planning and defining the business strategy for the Website.
-Execute the localised eCommerce strategy for Korea seamlessly across all digital touch points to achieve the annual sales and profit targets.
-Manage all aspects of web analytics. Monitor and analyse business key metrics including day-to-day operation (traffic/conversion/ads), merchandising and E-marketing, generating insights for decision making as well as optimization.
-Produce ad hoc, daily, weekly and monthly trading reports to aid decision making. Highlight lessons learnt and opportunities to be fed into the planning process.
-Be the key point of contact to manage in-site operation, including but not limited to, site refresh based on global assets and guidelines, UX&UI, newness launch, promotions, warehousing, logistics and consumer support.
-Work with external agencies on E-marketing, including analytics, SEO, SEM, PPC & Affiliates.
-Liaise with department stores on marketing campaign and reach out to its own database to maximize exposure and opportunities.
-Cooperate with internal merchandising / logistics / after-sales / CRM teams to align on business objectives and needs.
-Manage the translations agency and maintain the translation guidelines.
-Be responsible for the user experience on all touch points through the Website.
-Conduct weekly site walks, ensuring optimum levels of functionality and ensuring information and content is accurate and relevant to the market.
-Support front line staff in adapting the in-store ordering tools to maximize sales opportunities.
-Keep updated with the trends of ecosystem as well as consumer online behaviour changes.
-Proactive and agile approach to role as the business expands.
경력 및 자격요건
-At least 8 years eCommerce and digital marketing experience in either an agency or from an in-house background with strong analytical skills and attention to detail
-Proactive and goal-oriented, ability to drive forward with goals independently
-Good skills in Microsoft Office including Excel, Word and PowerPoint
-Knowledge of e-commerce ecosystem as well as omni-channel preferred
-Excellent communication skills with both internal stakeholders and external partners
-Proven English reading & writing skills
담당업무
02-6281-5088
bho@nterway.com
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