Manage and plan the strategic and tactical marketing/ communication plans, maximizing profitability potential to support the company objectives.
Monitor retailer marketing and communications activities to ensure that they are brand compliant and according to the brand’s passion points and values.
Steer retailers’ fulfillment of Sales Funnel Management, marketing plans, activities and spend, in line with the achievement of variable retailer margin .
Implement and steer PR/Communications, Digital Marketing for Korea to improve brand saliency and achieve Brnad PR and Communications objectives.
Manage the brand and product campaign content planning and transcreation for Korea.
Manage brand experiential activities for Korea to develop brand familiarity and likeability in Korea.
경력 및 자격요건
Min. 6 years in all experiences within the automotive industry in Marketing domain is required
Solid understanding of Marketing in the luxury goods segment and for the requirements of dealership is required
Advanced level of English and Korean is required
High level of MS Office skill is required
Mid level of leadership experience is preferred
Mid level of retail experience is preferred
Bachelor’s degree in Business Administration or Marketing major is required