- Develop and implement local AD / PR strategies to increase brand awareness and consumer engagement.
- Manage relationships with media, influencers, and industry partners to maximize brand exposure.
- Plan and execute brand campaign, PR events, brand activations, performance Ads and collaborations with key opinion leaders (KOLs).
- Monitor industry trends and media coverage to identify opportunities and mitigate risks.
- Work closely with internal teams (Sales and PM ) to align PR & Digital initiatives with brand objectives.
- Track and report brand campaign performance, providing insights for continuous improvement.
경력 및 자격요건
- More than 7 years of experience in PR & digital , preferably in the beauty or skincare industry.
- Strong media network and experience managing influencer collaborations.
- Excellent storytelling and communication skills, with a keen eye for brand positioning.
- Ability to manage multiple projects and deadlines in a dynamic environment.
- Experience with creating assets, digital PR, social media strategies, and brand event