• Lead the team to oversee all aspects of day-to-day operations including campaign launches and execution, , business performance analysis & review, order fulfilment, and customer service
• Take responsibility for delivering channel growth and expansion according to the digital business plan, ensuring a consistent and on-brand experience across all digital channels and marketplaces.
• Take ownership of Performance Marketing by leading marketing agencies to generate quality traffic and ensure a secure return on investment (ROI) for all advertising campaigns
• Achieve budgeted sales targets by working closely with the larger team to implement technical and non- technical strategies that will drive traffic, new customer acquisition, conversion, retention, and revenue, while minimizing returns and other operating costs
• Own the commercial calendar (across all digital platforms) for the online business in Korea, coordinating and proactively planning for all key commercial events
• Develop a detailed execution plan for each commercial moment with clear business objectives and strategies, and then work very closely with all cross functional partners to deliver the expected business results
• Optimize the user experience for Brand’s across all digital touchpoints based on a thorough understanding of customer behaviour on site, including the end-to-end path to purchase
• Work closely with the brand marketing team to ensure cohesive storytelling is in place for all campaigns across all channels
• Closely track and analyse day-to-day performance, implementing and suggesting strategies to improve operational metrics
• Manage the monthly/annual sales and business reports providing detailed analysis on key business metrics including site performance, conversion rates, sales by product and all digital channels.
• Take a responsible of site development to enhance the customer experience in this rapidly changing digital land scape
경력 및 자격요건
• Degree holder in Business / Marketing / E-commerce or a related discipline
• Minimum 7-9 years of experience in managing Ecom operations, experience in global brand business environment preferred.
• Proven experience managing ecommerce operations with Shopify is a must.
• Track record of driving qualified traffic, ROI and sales
• Familiar with Korean ecommerce business models and operations with major partners like Musinsa, 29cm, Naver, EQL etc.
• Possess strong business acumen and commercial thinking
• Excellent communication & analytical skills
• Strong team spirit, open-minded, result-oriented and organizational skills
• Experienced multi-tasker who thrives under pressure
• Proficiency with the Microsoft Office suite, with advanced excel skills
• High proficiency (written and spoken) in both English and Korean
담당업무
02-6281-5059
suepark@nterway.com
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