1. Media Planning & Implementation
• Plan and execute paid media activities to build a strong brand awareness and desirability
• Play a key role in media planning and implementation of media strategies with strong focus on digital (display, paid Social, programmatic, SEM, SEO etc.) to maximize TOMA and desirability
• Monitor day-to-day campaign fulfillment and provide insights for optimization based on data driven analysis
• Coordinate communications between global team and local stakeholders (landlords, publishers, agency etc.) to streamline asset preparation and delivery for all channels incl. print, OOH and digital
• Recommend new tactics, concepts and approaches based on the analysis of campaign result and trend
• Develop and always explore for new opportunities to create media-firsts: never-been-done-before formats & experiences across channels incl. premium positions & special executions
• Support reporting needs with agency partners including post media buying report, budget, competitive report etc.
• Creation of Native Ads/ Contents if necessary
• Searching the new formats and slots
2. Channel Management
• Manage owned digital channels such as Facebook KR, KakaoTalk Channel and Tiffany.kr and develop social media strategies and relevant contents
• Develop local social media contents calendar in partnership with local PR team and global social team
• Review .kr website contents for branding and manage localization/ translation and update contents reflecting local business priorities
• Tap into new digital channels/ platforms and reinforcement into social activities for recruit younger and local clients to Tiffany.kr and offline stores
3. Data/ Analysis/ Monitoring
• Drive result and keep monitoring up-to-date on innovative digital & AD tech or new digital platform capabilities
• Work closely with media agency, to ensure accurate input of all campaign’s activation on MSR/ Media Flowchart
경력 및 자격요건
• 11+ years media planning and ad operations experiences
• Experience in retail business
• Expertise in global luxury jewelry & watches/high fashion brands
• Fluency in English and Korean (both written and spoken)
• Maturity and superior professionalism when interacting with other departments
• Management/staff supervision experience. A style that will motivate and inspire staff.
• Exceptional problem-solving abilities as well as pre-planning
• Exceptional attention to detail and well organized
• Appreciation and understanding of design and craftsmanship
• Proficient computer skills (MS Office)
담당업무
02-6281-5009
janam@nterway.com
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